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Chiến lược bán hàng không cần quảng cáo

Ngày đăng: 08-07-2017 14:18:10

Theo kinh nghiệm cá nhân và sự học tập từ các chuyên gia Marketing như Đặng Đình Khanh, Nguyễn Trọng Thơ, Phạm Sơn Nam,... tôi đã đúc rút ra những cách bán hàng online hiệu quả với chi phí thấp hoặc không cần tốn chi phí quảng cáo mà vẫn bán được hàng. Những cách làm này sẽ rất chậm để có hiệu quả trông thấy, nhưng lại rất có lợi về lâu dài.

1. SEO cho website bán hàng

- Nội dung tốt, giao diện đẹp và tương thích với thiết bị truy cập. Đọc bài: Cách viết nội dung quảng cáo hấp dẫn

- Kỹ thuật quản trị website theo tiêu chuẩn Google:

+ Chọn từ khóa để SEO

+ Viết nội dung bài viết/sản phẩm tối ưu với TỪNG từ khóa đó

Để biết cách làm chi tiết, bạn hãy đọc bài: Nguyên tắc để website lên Top Google

2. Xây dựng hệ thống dẫn đường

- Facebook Group

- Facebook Fanpage

- Website dẫn đường

- Kênh Youtube

- Email và SMS tự động

- Zalo: Cá nhân và Page

Hãy đọc bài: Cách xây đựng hệ thống vệ tinh cho website

3. Các chương trình đào tạo

- Đào tạo trực tuyến

- Đào tạo trực tiếp

- Chia sẻ tài liệu

+ Hướng dẫn lựa chọn sản phẩm tốt

+ Hướng dẫn sử dụng sản phẩm

+ Những điều cần biết

4. Tham gia bán trên các sàn Thương mại điện tử

5. Trao đổi Logo, Banner, Liên kết

6. Các chương trình cộng tác viên

- Cộng tác viên sẽ tìm kiếm khách hàng và gửi thông tin KH cho chúng ta

- Cộng tác viên tham gia tiếp thị liên kết

- Tất cả các thành viên trong công ty đều là người bán hàng và được hưởng % hoa hồng trên mỗi giao dịch.

Đọc thêm Tiếp thị liên kết trên website để làm gì

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